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Success of Super Bowl Ads

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Success of Super Bowl Ads Empty Success of Super Bowl Ads

Post  Elif Koru Sun May 24, 2009 7:28 pm

I enjoyed reading this article because it has interesting fact on super bown advertisements from the perspective of advertisers. As stated in the article, the 10 most liked advertisements of the super bowl outperform by about 0.26% on the first day after the super bowl. Interestingly, the 10 least liked advertisements do almost just as well as the top 10. According to the article, the least liked advertisements get about 0.01% increase on the day after the Super Bowl. Over the upcoming month, however, both the most liked and the least liked articles have an increase of over 2%. Those inbetween advertisements do not have as significant increases as the best and the worse. This data represents the statistical results of companies who advertised between 1989 and 2005.
This article also suggests that most advertisements are not only aimed at the customers of the company, but also at the workers of the company and other companies in the same field.
I found these facts interesting because it shows the power of networking through memorable advertisements. Through a single ad, many companies can find ways to connect to multiple audiences. It is also clear that the most important aside from getting as many views as possible is to make the advertisements as memorable as possible. The more people talk about the ad, in good or bad ways, the more likely it is that the company will have an increase in sails.
Thus, this article once again demostrates the power of using advertisements for the expansion of networks.

Here is the article:
http://blogs.wsj.com/marketbeat/2009/01/28/super-bowl-ad-watching-as-stock-strategy/

Elif Koru

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Post  Marissa Norko Sun May 24, 2009 7:54 pm

Another thing that is particularly good about the super bowl ads is that the advertisers have some idea of the audience that is watching and the mood they're in while they're watching. While many more people watch the super bowl than any other football game, advertisers have a pretty good idea about the types of people watching. The people watching like football, beer, chips, and getting together with friends for a good time. While this isn't universally true, there is a more specific audience for the super bowl than there may be for other shows on primetime.

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Success of Super Bowl Ads Empty superbowl ads versus online ads

Post  Kristina Youmaran Sun May 24, 2009 8:52 pm

I complete agree about what you said about the ads during the super bowl. By "customizing" the ads, advertisers are more likely to get more of a response from consumers. Usually through newspaper ads and billboards, they are hitting a general customer base. By by focusing around what type of people are most likely to watch the superbowl, they can, in a sense, stereotype and base their advertisements on that. According to the stats in the article, doing this actually works in terms of sales.

I also posted an article on ads that specifically gather information on individuals in order to give those costumers ads that they are more likely to respond to. I think that the super bowl ads are less of a privacy issue in that they are just hitting a pretty large group with similar interests without obtaining specific information about them.

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Post  IanCharles Sun May 24, 2009 9:31 pm

While demographic targeting is an important part of advertising (Yes, superbowl fans do enjoy junk food, beer, etc), it is much more important that the viewers remember the ad. This can be for good or ill: The bad commercials do just as well as the great ones, solely by virtue of attracting attention. It's been said that there is no such thing as bad publicity. While this isn't always true, it certainly applies to advertising. The companies with average ads attract less attention because they don't stand out.

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Post  Tyler Davidov Mon May 25, 2009 12:10 am

This website talks about the success of Superbowl advertisements.
http://www.livescience.com/strangenews/080131-super-bowl-ads.html

For the past Superbowl, 30 second advertisements during the Superbowl cost $3 million. This may seem like a steep price to pay for 30 seconds of ad-time, but when you look at the advertisement on a long term scale, it is an investment for the ages. With sites such as youtube and google today, Superbowl advertisements are replayed after the fact, and are actually partially played leading up to the big game in advance sometimes. The advertisements made are becoming more creative and entertaining, making them more appealing to watch after the game again and again. The replays of the commercials are the real money makers. The fact that a commercial is in the Superbowl gives it credibility, and television shows and websites that show the commercial can allow people to recall the advertisement from the Superbowl.

Tyler Davidov

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