Even more search engine battles

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Even more search engine battles

Post  Kevin Chu on Mon Jun 01, 2009 12:55 am

http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=knowledge_center&articleId=339824&taxonomyId=1&intsrc=kc_top

Recently, both Microsoft and WolframAlpha have revealed new search engines whose main intent is to compete with the likes of Google and Yahoo!. This article mentions how the engines are trying to incorporate new features to help them in the competition between the search giant behemoth. Microsoft's focus was to "[enable] people to use the information they find." Instead of just finding results, they chose to add value to a relatively unexplored portion of online searching. By filling in a market need that they anticipate, they actually reveal something about the internal values of how customers are perceived within the company. If Microsoft believes that the new direction of search will go into validity of use, they also reveal unintentionally that they believe the overall search market is used for validity-sensitive applications, such as papers and medicine. Whether or not that is true is up for debate. However, this reflects an idea that was briefly introduced in class of "perfect privacy." It is impossible to hide information if you wish to interact with something.

Kevin Chu

Posts : 19
Join date : 2009-04-05

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