prisonner's dilemma in business

http://www.enquirer.com/editions/2003/03/30/biz_entre30.html

This article relates prisoner's dilemma to business and trust. It talks about how studies were done to prove that trusting others is ALWAYS beneficial. At the end of the article some suggestions of how to apply this theory to business. For example one should always hire people that are trustful as by using game theory this can prove positive results.