Googlenomics!!
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Googlenomics!!
KingTut Sun May 24, 2009 11:57 pm
http://www.wired.com/culture/culturereviews/magazine/17-06/nep_googlenomics
This equation (above) outlines a basic way from which advertisers set their bids and values. This pertains very much to the discussion on advertising we had in class.
The program that does this makes a LOT of money:
" AdWords, Google's unique method for selling online advertising. AdWords analyzes every Google search to determine which advertisers get each of up to 11 "sponsored links" on every results page. It's the world's biggest, fastest auction, a never-ending, automated, self-service version of Tokyo's boisterous Tsukiji fish market, and it takes place, Varian says, "every time you search." He never mentions how much revenue advertising brings in. But Google is a public company, so anyone can find the number: It was $21 billion last year. "
This equation (above) outlines a basic way from which advertisers set their bids and values. This pertains very much to the discussion on advertising we had in class.
The program that does this makes a LOT of money:
" AdWords, Google's unique method for selling online advertising. AdWords analyzes every Google search to determine which advertisers get each of up to 11 "sponsored links" on every results page. It's the world's biggest, fastest auction, a never-ending, automated, self-service version of Tokyo's boisterous Tsukiji fish market, and it takes place, Varian says, "every time you search." He never mentions how much revenue advertising brings in. But Google is a public company, so anyone can find the number: It was $21 billion last year. "
KingTut- Posts : 22
Join date : 2009-04-11
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