Information Cascades in Car Color

http://www2.dupont.com/Automotive/en_US/news_events/article20061129.html


This link is about is by Popularity Report, which predicts consumer preference for car color. Overtaking green in 2000, silver became the most popular choice for car color and. The article explains that an information cascade drives the most popular color choice. It is predicted that consumers will expand their color choices into the gray family and personalization among vehicles will become more popular.