Music Sites and Advertising

http://money.cnn.com/2008/06/16/technology/music_blogs.fortune/index.htm

The article above discusses the problem of a lack of advertisements on music blogs. Advertisers want to reach out to the demographic that goes on these music blogs but didn't see the investment to be big enough to be worthwhile. In order to solve this an ad network would be set into place. This way more consumers would be reached by advertisers because there would be an incentive to join the network (which makes it larger and more desirable to the advertisers).

Another incentive put into place in order to attract more costumers is the giving out of free songs by music labels on certain music blogs. Doing this attracts these costumers and advertisers. This ends up becoming a win-win situation for everyone.